Let's See if It Bakes...

I’m studying Sweden this week in my Western Europe travel class, and of all the wonderful things that should have stuck, like the cool Ice Hotel in the north, smorgasbords, the midnight sun, etc, all that I really retained is the tidbit that Volvo, which manufactures cars in Sweden, means "I roll" in Latin.

How random. But then I started thinking…my advertising muse began doing her thing…I see a new ad campaign...and it revolves around the tagline, “This is how I Volvo."

Guys, we can give Volvo a personality! Let’s Queer Eye its image from "safe, but boring", to "safe, fun, and quirky". Give the metaphorical charcoal suit a pink shirt and flamboyant tie, if you will.

So let’s put this in the oven and see if it bakes: Tinted black Volvo SUV blasting bass-heavy hip-hop. (How about that incessant earworm of a Flo-Rida song? Apple Bottom jeans…Low, low, low…) The car is stopped at a red light. Camera pans into the interior. We spy an unbelievably cuddly puppy and a couple of unbelievably cute kids wearing earphones asleep in the backseat, while their unbelievably young, gorgeous, and yuppie parents are bobbing their heads to the music. Tagline: "This is how I roll. This is how I Volvo."

Genius? Nah. But I like it. So I claim all creative ownership and copyrights and dibs and whatnot. As Daffy Duck would say, "Mine, mine, mine!" And if the commercial gets made, we'll know that it not only baked...but was stolen from the windowsill while it was cooling.